In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ

By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the chances of winning a sale. In today's busy business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the unique diffic

By comprehending and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's hectic company world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the distinct

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and other realities concerning modern-day B2B marketing. We go over exactly how the acquiring trip is currently entirely fragmented and also the way that community building can help online marketers retake control of the discovery

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and various other facts about modern B2B marketing. We discuss how the buying journey is currently entirely fragmented as well as the way that community structure can aid marketing experts retake control of the exploration and